So You Want to Be an Online Tarot Reader
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Read MoreTarot Grandmaster
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Tarot is a book of spiritual wisdom in picture form that tells the story of all human experience.
With tarot, we connect with Spirit to discern wise guidance for the present, develop understanding of the past, and learn ways to work to manifest our goals and possibilities for the future.
If you are interested in the tarot and other tools of divination please begin with my tarot news page!
Please leave this site if the practice of traditional methods of divination are not of interest to you.
Here's what you need to know.
Read MoreNot sure which of your services are most needed, or by whom? No worries! Cast your net wide, and see what you catch!
Read MoreHow could tarot and intuition work hand-in-hand with modern medicine?
Read MoreAfter the way they handled the topic of psychic reading, I've decided that Upworthy is neither.
Read MoreIf you are a solopreneur, you probably have a pretty varied job description. Like any career-minded professional, you probably also have goals for the future; things you would like to accomplish and ways in which you would like to challenge yourself.
In the corporate world, there is a structure in place to encourage us to think about our professional development. If we excel, we are given new, more interesting responsibilities, and more money. When that happens, some of our lesser responsibilities are taken on by other people, so we have time to address our new tasks. When this happens, it’s called a promotion.
While we solopreneurs may have goals for professional growth and development, there is no structure in place to help us get there.
Certainly, if we excel, our business grows and we make more money. That part of promotion happens naturally.
The task-advancement aspect of promotion only happens for solopreneurs if we make it happen.
We can only try new things if we make it happen. We can only make time for new things if we relinquish the tasks that no longer serve our goals.
This can be a very difficult thing to do. To stop teaching a class because you need the time to write a book, for instance, can be a tough decision. To stop working street fairs because your time is better spent elsewhere may require a whole new business plan.
Solopreneurs are like sharks. If we don’t keep swimming, we’ll die.
We must constantly update our skills, offer new products and adapt to changing technology. We also need to be our own HR department, and our own supervision.
When you have your own business, if you are not moving up quickly enough, it’s because you forgot to give yourself a promotion!
This is the third and final installment in my series about marketing mistakes made by healers.
To illustrate the third mistake, I will tell you a story about my friend who went to a new dentist. On his first visit, he felt very “upsold.”
Before returning for his next visit, he did some on-line research and found a YouTube video of the dentist being interviewed on a marketing webcast. In the interview, the dentist is proudly explaining how she is monetizing her practice, and the tricks she is using to make the most money from each patient.
This confirmed what my friend had felt; the dentist was more interested in his money than his mouth.
At his appointment, he told the dentist how he felt. She was offended, but couldn’t say much when mentioned that he saw her on YouTube claiming that she commonly did exactly the thing she was now denying.
My friend has a new dentist, one who care more about keeping her patients healthy than she does about taking their money.
The third heinous marketing mistake is caring more about marketing than you do your clients. That mistake is compounded if you, like the dentist on YouTube, brag publically about your unsavory practices.
The best advice here, is have ethical marketing practices. Don’t take advantage of people. Don’t be greedy. If you are inclined to take advantage of people, don’t be a healer. If you are a healer who takes advantage of people, don’t brag about it.
There is a crass edge to some marketing enthusiasts. In the first installment of this series we talked about not being shy about marketing.
Today we will add something to that.
Don’t be shy about marketing, but also don’t be crass.
Marketing people often freely talk about how much they make. They love to talk about six figures. “Six figures! I’m making six figures, and you can too!” I can guarantee you, people who make real money, and people who are worthy of the money they make, don’t talk about it quite that way.
When you give something away, give it freely.
I once interviewed a healer who is well-known for providing great free services. I commented on that, and asked her about her philosophy on business and freebies. I expected to hear something about sharing, or giving back, or even sampling. What I heard was a comment about generating hits for her website. She even told me, off the top of her head, the number of hits free offers were generating.
To me, that’s crass. It may be true, and it may be the kind of thing we talk about privately in strategy sessions. If you are a healer, service should be your top-of-mind priority always. Web hits and six figures are the happy byproduct of that, not the goal.
This is the first in a three part series about marketing mistakes. Each week I will address one mistake in detail.
The specific type of marketing I am addressing is the marketing of businesspeople who could loosely be called “healers.” In that category I include medical professionals, psychologists, tarot readers, life coaches and energy healers, amongst others.
Basically, I am addressing practitioners of healing arts, either allopathic or alternative. I am doing this both to help my colleagues benefit from some of my experience as a successful practitioner, and also to warn against some marketing problems that could be devastating to a new business.
The first mistake, and the one I will cover in this post, is so simple it is surprise that it’s a problem at all.
The first marketing mistake, and one that most healers make, is to be shy about marketing, or to not put any energy in to marketing at all.
If we wanted to be marketers we would have majored in marketing in college and we would be working in that field now.
We are healers because we are called to be healers. The problem is, we may know very little about marketing. We may easily fall prey to expensive rah-rah networking schemes that don’t work. We may truly believe that if we burn enough candles and visualize hard enough our angels will direct our clients to us. We may be uncomfortable talking about ourselves. Marketing may make us feel boastful, insincere and impolite.
Here’s what healers need to do.
Be honest and direct in your marketing. Be clear about your purpose. You simply want to make people aware of who you are and what you can do for them.
Decide who your demographic is, and how to best reach them.
If there is something you don’t know how to do, or don’t understand, research it. Don’t be afraid of technology, and don’t be afraid of learning something new.
Don’t let high-pressure ad execs talk you into expensive media campaigns or unnecessary “SEO.”
Believe in yourself, your ability to help people, and your ability to be successful.
Do the research you need to do to learn the best ways to market your practice.
Learn the technology you need to know.
And, most importantly, don’t be afraid to toot your own horn. It’s not boastful to market. It is appropriate to make it easy for people who need your services to find you.
Next week, we will tackle the second heinous marketing mistake!